The Indoor Lab In The News

  • Jan 11, 2021

  • World-class Lidar Crowd Analytics Solution Partnership to Transform Smart Spaces With Anonymized Crowd Perception

The Indoor Lab partners with Cepton to deliver state-of-the-art space and crowd analytics, with unparalleled social distancing and cleaning metrics

San Jose, Calif. USA – January 11, 2021 – A ground-breaking lidar-based real-time crowd analytics solution has recently helped Orlando International Airport (MCO) create one of the world’s safest terminals during the COVID-19 pandemic.

Deployed by The Indoor Lab, the leading provider for monitoring real-time foot traffic using lidar sensors, the solution – called Safe Place™ – uses Cepton’s award-winning Helius™ Smart Lidar System. Helius enables The Indoor Lab to provide intelligent, anonymized, 3D tracking of people, thereby dramatically improving the usability, safety and cleanliness of large spaces. Further, The Indoor Lab’s ground-breaking visual analytics platform, leveraging the Helius Smart Lidar System, powers the Synect Evenflow Crowd Radar media lights in terminal 2 of the Orlando International Airport.

The project at Orlando International Airport is one of several early projects initiated by The Indoor Lab and Cepton as part of a strategic partnership announced today. The Indoor Lab is Cepton’s early-stage development and analytics partner shaping the future of lidar analytics. This partnership lays the foundation for long-awaited innovations that will save customers time and money, enable more efficient design of public and private commercial spaces, and add a much-needed capability to improve public safety during the COVID-19 pandemic and recovery.

Patrick Blattner, co-founder and Chief Product Officer of The Indoor Lab said: “We have a 15-year history of crowd tracking across retail, events, airports, and stadiums. So, when COVID-19 started spreading exponentially and negatively affected many public and private spaces, we consulted with leaders involved in drafting proposals for the International Franchise Association, including the use of lidar technology to help put the country back on a path towards normalcy. With public concerns focused on cleanliness of public and commercial spaces, we extended our Safe PlaceTM platform beyond occupancy and social distancing, creating the first proprietary real-time sanitization detection solution in the market. A Safe Place™ enabled environment ensures locations have been cleaned, distancing measures are followed, and safer occupancy levels are maintained. Our partnership with Cepton helped us deliver against this promise. Our patent-pending Safe PlaceTM platform with real-time cleaning detection is the first of its kind in the world.”

According to The Indoor Lab, the full solution implemented in Orlando led to a drastic improvement in people’s adherence to social distancing through Thanksgiving and into the busy holiday travel season. The unprecedented effectiveness of The Indoor Lab’s innovative crowd analytics solution relies on the unique, high point density and detection range of Cepton’s MMT®-based Vista®-series lidars and Cepton’s award-winning Helius system that provides object dimensions, locations and velocities at high accuracy. The mirrorless, frictionless and rotation-free MMT architecture enables lidars that are reliable and easy to integrate for both indoor and outdoor applications. In addition, Helius allows easy aggregation of data from multiple Cepton lidar sensors to form a comprehensive and extendable network for seamless tracking. For instance, this allows the anonymized tracking of the same person across large overlapping areas, which, according to The Indoor Lab, is another game-changing factor that differentiates Helius from other lidar solutions.

In the Orlando International Airport deployment, the Indoor Lab used seven Vista lidar sensors from Cepton to seamlessly cover nearly 100% of the terminal area of roughly 50,000 square feet, something that would otherwise have required significantly more video cameras, each consuming far more data and storage bandwidth compared to the lidars. Unlike video cameras, lidars also perform accurately 24/7 regardless of lighting conditions.

Another key advantage of lidar, compared to cameras, is that it does not capture biometric data. While lidar sensors provide information to help detect, track and classify objects accurately, they do not show facial features and skin/hair color, maximizing protection of people’s privacy and reducing analytical bias. “The great thing about lidar-based crowd analytics is that it is compliant with privacy laws. At the same time, the system can also integrate with point, tilt, zoom (PTZ) cameras to detect potential public safety risks, such as a bag left behind in a public space or people unexpectedly moving at high rates of speed,” explained Blattner.

The partnership between Cepton and The Indoor Lab extends beyond projects in airports. Using Cepton’s technology, The Indoor Lab is successfully monitoring real-time traffic globally across hotels, stadiums, large commercial venues and retail spaces, such as malls and stores. The Indoor Lab’s software provides state-of-the-art, real-time information on crowd density, as well as dwell times, motion tracking and speed of individuals. Using all of that data, enterprises can optimize their customers’ experience in their spaces – to manage queues, reduce crowding, optimize layout of aisles, walkways and shops, as well as address safety and security risks.

“After evaluating most of the lidar hardware and 3D perception software offerings on the market, The Indoor Lab has identified Cepton to be the leader with a combined solution that provides the point-cloud density, accuracy, reliability, and ease and cost of integration required to properly enable crowd analytics. Together with the Cepton team, we have successfully monitored and analyzed dense crowds in some of the most challenging environments,” said Patrick Mooney, co-founder and CTO at The Indoor Lab.

Dr. Jun Pei, Cepton’s co-founder and CEO, said: “We are grateful for the partnership with The Indoor Lab and for their adoption of Cepton’s cutting-edge technology to deploy their pathbreaking innovations into a range of diverse applications. The power of this partnership is already evident in the remarkable results recently showcased by The Indoor Lab with their other partners.”

“We worked closely with The Indoor Lab to ensure we were able to deliver the capabilities and accuracy needed for their smart space applications at an affordable price. Our Helius team built a ground-breaking solution that combines intelligent, powerful lidar perception with ease of integration and data efficiency. In a future where smart spaces are pivotal to positively transforming people’s experience in travel, retail, hospitality, entertainment and beyond, I’m confident that Helius will continue to set the benchmark for world-class anonymized perception needed by world-leading partners such as The Indoor Lab.”

Cepton will be showcasing its state-of-the-art lidar solutions at CES 2021 from January 11 to January 14, 2021. Please visit Cepton’s virtual booth (requires CES registration) for more information about Helius and Cepton’s full suite of lidar offerings for various markets. During CES, Cepton’s CMO Dr. T. R. Ramachandran will present at an online webinar “Lidar, What’s Next” on Tuesday Jan 12 at 2 p.m. (PST), hosted by North American Lighting (NAL). Additionally, Dr. Ramachandran will discuss how lidar is transforming smart cities in a virtual panel discussion “Smart City Roundtable: What is a Smart City?” on Jan 13 at 2 p.m. (PST), also hosted by NAL. Join the sessions online to learn more about the transformational nature of lidar technology and how Cepton’s smart lidar solutions are uniquely suited for large scale deployments in smart city and smart spaces applications.

About Cepton Technologies, Inc.

Cepton provides state-of-the-art, intelligent, lidar-based solutions for a range of markets such as automotive (ADAS/AV), smart cities, smart spaces and smart industrial applications. Cepton’s patented MMT®-based lidar technology enables reliable, scalable and cost-effective solutions that deliver long range, high resolution 3D perception for smart applications.

Founded in 2016 and led by industry veterans with over two decades of collective experience across a wide range of advanced lidar and imaging technologies, Cepton is focused on the mass market commercialization of high performance, high quality lidar solutions. Cepton is headquartered in San Jose, California, USA, with a presence in Germany, Canada, Japan and India, to serve a fast-growing global customer base. For more information, visit Cepton and follow us on Twitter and LinkedIn.

About The Indoor Lab

The Indoor Lab, is the leading provider for monitoring real-time foot traffic using lidar sensors. The Safe PlaceTM platform is the newest product within their portfolio of foot traffic analytic solutions and is shaping the safe return and re-opening for all businesses in the future. Beyond COVID-19, The Indoor Lab offers the most extensive combined experience in designing, developing, and deploying real-time location services for some of the most heavily trafficked retailers, monuments, airports, and stadiums worldwide. The founders were the first to introduce 3D lidar for public space tracking and have since become the market leaders delivering the most accurate privacy compliant tracking solutions in the world. For more information, visit The Indoor Lab and follow us on LinkedIn.


  • Jan 3, 2021

  • USA TODAY – U.S. airports considering a new program

U.S. airports are also considering a new program developed by Synect and The Indoor Lab that combine lidar, or live visual scanning, technology with digital signage. These types of programs will be able to track passenger movement in real time, noting where someone has been seated and which surfaces have been touched. Airport maintenance crews then know where to target cleaning, and travelers can be alerted to crowded gates areas and make choices about social distancing.

Programs that use lidar, or live visual scanning, technology can track passenger movement in real time, noting where someone has been seated and which surfaces have been touched. Courtesy Of The Indoor Lab


  • Dec 19, 2020

  • 9 Event Trends to Watch in 2021

4. Technology Is Being Repurposed for Safety

The trend extends well beyond wearables. The Indoor Lab, which developed 3-D LiDAR technology to measure foot traffic and audience flow at events, now uses that same technology to mitigate the spread of Covid-19 in venues such as airports and stadiums. Renamed as Safe Space, the tech currently monitors foot traffic for the purpose of sanitization notifications, to ensure physical distancing and occupancy limits are followed.

The cutting-edge solution actually measures people's vapor trails using a black-light-type tracking mechanism – instantly identifying which areas need to be cleaned. The tech also shows when the vapor trails have been wiped away. Sanitization status, real-time occupancy numbers and physical – distancing measurements will all be available to consumers via an app.


  • Dec 17, 2020

  • The Orlando International Airport and Synect Leverage The Indoor Lab’s Safe Place™ Platform to Keep Passengers Safe from the Risks of COVID-19

Innovative LiDAR technology measures occupancy, social distancing and cleanliness while powering digital media solution

LAGUNA NIGUEL, Calif.--December 17, 2020--The Indoor Lab, the leading provider for monitoring real-time foot traffic using LiDAR sensors, today announced a partnership with Synect to create one of the safest terminals in the world for passengers and employees who are traveling during the COVID-19 pandemic through the Orlando International Airport.

The Indoor Lab’s Safe Place™ solution measures a traveler’s vapor trail from the moment they step into the terminal within three centimeters of accuracy. This data powers Synect’s Even Flow Crowd Radar digital communication platform to notify passengers when occupancy levels at gates are no longer safe. It will then recommend locations for where passengers can sit and wait to enable a safer journey for all travelers – all while providing full consumer privacy compliance.

The Indoor Lab has also enabled its Safe Place™ analytics suite for airport operations to understand cleaning accuracy, occupancy levels, and social distancing with its one of a kind flyover management product giving the airport a bird’s eye view of everything that’s happening in the terminal. The flyover management platform is currently being used across multiple markets delivering the most accurate analytics to improve staffing, line management, load balancing, engagement, and traffic flows.

“The Indoor Lab is proud to be partnering with Synect and The Orlando International Airport to pilot this groundbreaking solution,” said Patrick Blattner a co-founder and chief product officer, The Indoor Lab. “Our Safe Place™ platform measures real-time passenger movement with pinpointed accuracy and is helping to enable a safer return to airline travel with preliminary results showing a significant drop in social distance breaches due to traffic dispersion from our combined solutions.”

The Indoor Lab’s Safe Place™ -enabled environment provides management with a health performance index system that scores all aspects of compliance similar to the FDA restaurant grading system using cleanliness, distancing, and occupancy -- building confidence that all measures are in place for a passenger’s safe transit through the airport.

“The combined solution with Synect’s innovative visual communication platform brings together two leading innovators within their respective fields under one platform,” said Yahav Ran, CEO, Synect. “We are excited to be working alongside our partner The Indoor Lab as we have embarked on a world first at the Orlando International Airport using LiDAR technology to manage crowd flow with our Even Flow Crowd Radar.”

For more information about Safe Place™, to see a demonstration of how the technology works or to speak with us, please visit The Indoor Lab.

About The Indoor Lab

The Indoor Lab, is the leading provider for monitoring real-time foot traffic using LiDAR sensors. The Safe Place™ platform is the newest product within their portfolio of foot traffic analytic solutions and is shaping the safe return and re-opening for all businesses in the future. Beyond Covid-19, The Indoor Lab offers the most extensive combined experience designing, developing, and deploying real-time location services for some of the most heavily trafficked retailers, monuments, airports, and stadiums worldwide. The founders were the first to introduce 3D LiDAR for public space tracking and have since become the market leaders delivering the most accurate privacy compliant tracking solutions in the world.

About Synect

Synect is a specialized agency dedicated to revolutionizing content, interactivity, and systems for video walls of unlimited size and scale. They work with the world’s premier airports, airlines, retailers, and brands to design brilliant ways to connect them with their audiences in the real world. They drive over 20,000 feet of digital signage across the globe daily—with live data, video content and interactive experiences playing across many unique canvases. #EvenFlowMCO

# # #

All trademarks, service marks and company names are the property of their respective owners

By Erin Farrell-Talbot

Farrell Talbot Consulting for The Indoor Lab

917-232-9309

erin@farrelltalbot.com

  • Jun 25, 2020

  • The Indoor Lab Launches Safe Place™ with AI enabled Wipe Away™ Technology Creating the First Health Performance Scoring System for Cleanliness, Distancing and Occupancy

Company’s technology will help businesses build a safe path forward after COVID-19

Laguna Niquel, Calif., June 25, 2020 -- The Indoor Lab, a leading provider of sensor solutions for monitoring foot traffic today announced the launch of Safe SpaceTM for businesses of all types to ensure cleanliness, distancing and occupancy with its patent pending WipeAway™ technology using Artificial Intelligence (AI) and 3D LiDAR.

A Safe Space™ enabled business will provide a health performance index system that scores all aspects of compliance similar to the FDA restaurant grading system using cleanliness, distancing, occupancy and floor planograms building confidence that all measures are in place for their customers safe return. Safe Space™ will also help businesses be more cost effective with real-time and historical measurements for staffing, traffic and occupancy.

The technology measures a customer’s vapor trail from the moment they step into a location, essentially creating black light tracking and tracing detection that helps identify foot traffic and areas that need to be sanitized. The technology supports anonymous contact tracing efforts that have been put in place by many state and local governments throughout the phased reopening plans.

“A Safe Space™ enabled environment ensures locations have been cleaned, distancing measures are followed and occupancy levels are maintained,” said Patrick Blattner, co-founder, The Indoor Lab. “We are the first company to utilize three indexes for scoring a facility. We believe this will help businesses market to their customers on the high standards employed by being Safe Space™ enabled. The Indoor Lab is also the first to create a cleaning detection product in combination with our Wipe Away™ technology and 3D LiDAR to detect when locations or areas have been vacated and then sanitized. Our patent pending Safe Space™ is modeled after the FDA restaurant cleaning and grading standards.”

The Indoor Lab’s work was highlighted by the International Franchsine Association (IFA) in its response to the White House Great American Economic Revival Task Force to support plans for reopening America. It has partnered with Tim Heffernan as a senior advisor to provide additional counsel and support. Heffernan has recently provided counsel for the IFA on the reopening of the nation and is the chief development officer for T3 Expo, a general events contractor.

As a senior advisor to The Indoor Lab, Heffernan will help support and provide guidance for the company as it collaborates with businesses about how to accomplish a rebirth as quickly as possible while ensuring personal safety and protecting the freedoms and privacy we all want.

“The Indoor Lab has technology that is uniquely designed for the times we are living in,” said Heffernan. “Its software algorythims are tuned to the unique advantages that LiDAR provides in order to see people, objects, and structures within a place of business. Coupled with easy reporting tools, they are able to give a clear view to businesses of their space and show consumers they are entering a clean, safe environment. It will help support the reopening plans and, equally as important, how to stay open for many businesses that want to provide a safe and healthy environment for their workers and consumers to help meet the rules and regulations that are in place for social distancing. It also allows events, restaurants and other organizations to assess how they clean and sanitize; the number of people allowed in the business; the flow of foot traffic and more. I am proud to work with them to coordinate these efforts.”

For more information about Safe Space™, to see a demonstration of how the technology works or to speak with us, please visit https://www.theindoorlab.com.

About The Indoor Lab

The Indoor Lab is shaping the safe return and re-opening for all businesses in the future providing innovative solutions for measuring, monitoring, and maintaining a safe business ensuring the safety of all of their customers with its patent pending WipeAway™ technology using Artificial Intelligence (AI) and 3D LiDAR. Creating the first index system for scoring HPI’s (Health Performance Indicators) around public safety, The Indoor Lab’s solutions enhance operational efficiency, customer experience, and overall business performance to help business re-open with operational efficiency in mind.

The Indoor Lab was created by two of the industry leaders for indoor location services and analytics. The founders have over 20 years of combined experience designing, developing and deploying real-time location services, analytics platforms and hardware for some of the most heavily trafficked retailers, monuments, airports and stadiums worldwide. The co-founders were the first to introduce 3D LiDAR for public space tracking and have since become the leaders in cross market solutions.

All trademarks, service marks and company names are the property of their respective owners

By Erin Farrell-Talbot - Farrell Talbot Consulting

  • May 21, 2020

  • As referenced by ICSC. How to make retail reopening a success

To ensure visitors will feel comfortable coming back in the future, shopping centers and stores must make big productions of their safety protocols and cleaning techniques as they reopen, experts said on the ICSC Connect Virtual Series episode Reopening for Retail and Real Estate.

As Ikea reopens in the U.S., it’s harvesting best social distancing practices from its stores in China and Europe, said Angele Robinson-Gaylord, president of North America real estate. “We’re in a situation where customers may be fearful to reenter large places like Ikea,” she said. “It’s about rebuilding trust. How do we engender that trust?” One way, she said, is by cleaning the store hourly rather than just during off hours. Ikea also is developing different cleaning and sanitizing plans for its hard goods and soft goods areas.

At the 20 Macerich malls that are fully reopen, the company has “safety ambassadors” whose job is to remind shoppers respectfully to practice social distancing. Housekeeping personnel wear eye-catching bright yellow vests so shoppers are well aware of their presence, said executive vice president of asset management David Short. “It’s important that the consumer see what’s going on.” Reopening involves intense physical planning, he said. “It’s path of travel. It’s queuing. It’s furniture. It’s amenities. It’s spacing. It’s all of those things combined with great messaging.” Macerich’s marketing team is using digital, social and on-site messaging, he said. “We have stickers on the bathroom mirrors reminding guests to wash their hands for 20 seconds..

Communication is important before, during and after shoppers visit the property, said Tim Heffernan, chief development officer for conference, event and trade show contractor T3 Expo. Shopping center owners and retailers should communicate to customers at home and on-site about how customers should behave, he said. “Showcase back to the people entering that you’ve thought about their safety and created a new consumer journey that focuses on safety and security.

Stanchions, floor graphics and sneeze guards are de rigueur, but new technologies also can help make shoppers feel safer. “Caution tape doesn’t cut it anymore. You need to represent your brand better,” Heffernan said. One example is The Indoor Lab, which uses the same lidar infrared technology used in self-driving cars to track customers on the fly, he said. “It actually paints a picture of where every single person is, and then it shows the vapor trail, where they’ve walked and what they’ve touched down to two centimeters.” An operator then can tag a robot to clean affected spaces. The action is captured on a heat map that customers can watch, he said. It shows the shopper: “Look, you’re entering a clean space.”

ICSC Connect Virtual Series

  • Dec 27, 2019

  • 2019 Preview: 4 Event Tech Trends in the New Year

Expect existing technology like augmented reality to get smarter and easier to use.
BizBash.com

In contrast to previous years, most event technology won’t be that shiny or new in 2019. Instead, explained Marco Giberti, founder and C.E.O. of technology and media investment firm Vesuvio Ventures, “Technologies that emerged during the last couple of years will be generating additional traction. We are getting better use cases and success stories around augmented reality, travel-related technologies, and artificial intelligence for events.”

One reason many tech providers will be stuffing the envelope instead of pushing it in the coming year is that buyers and users can't adopt as fast as developers can develop. “There is often disproportionate excitement around things that are shiny and new, but people don’t know what to do with them yet,” explained James Johnson-Miller, director of event technology for the IMEX Group.

In 2019, his team will implement tools to deliver exhibitor collateral through AR and help attendees listen to presentations through their smartphones and use facial recognition software to check into a social event. It’s a less exciting, but more practical approach, Johnson-Miller acknowledged. Nevertheless, event marketers and planners can still expect some surprises. Here’s what else to look forward to:

AR Dives Deeper

Augmented reality application developers will address the more practical uses for the technology in 2019. Chicago-based BundlAR just launched the first content management system for augmented reality that plugs into event mobile apps through an application programming interface (or API). The company is partnering with event mobile app developers, for example, to enable exhibitors—without the need for Wi-Fi—to easily showcase products virtually instead of purchasing a larger exhibit space.

In addition, Preview Technology from Gainesville, Florida, will continue to roll out its AR-based engagement app as well. Without having to download an app, Preview lets attendees access product information by pointing their Android or iOS mobile phone cameras at Preview codes placed strategically throughout an event space. The action drops users into a browser-based AR experience in which a social log-in gets them the desired content in exchange for their contact information. Preview is a way to capture “anonymous” booth traffic “the same way that cookies did for the Internet,” said Preview C.E.O. and co-founder Jared Beasley.

Behavior Tracking Improves

Bluetooth beacons opened the door to other proximity-based event technologies. For example, The Indoor Lab in Dana Point, California, a provider of indoor foot traffic solutions for events, has recently partnered with Sunnyvale, California’s Quanergy to bring 3-D light detection and ranging (LiDAR) to trade shows and events. In addition to its ability to monitor attendee behavior, LiDAR can detect and classify objects, such as an active shooter or someone leaving an unattended package, allowing security personnel to react quickly to threats.

Business Travel Goes High Tech

Event travel and housing technologies will, as a category, disrupt “old school and legacy solutions” next year, said Vesuvio’s Giberti. For example, TripActions and TravelPerk—both offering in-house travel management and expense tracking platforms—will give corporate travel managers more options. Resiada, software that manages room blocks, and Meetingmax, a room block management and reservation system, will bring additional revenue and control to event managers. Planners will also be able to embed Stay22, an accommodation search tool that includes hotels, Airbnb properties, apartments, and hostels in the area, on their event websites.

Portable Office Space Grows

ZenSpace Event Solutions of San Jose, California, builds on-demand portable and private meeting spaces. The company’s “Smart Pods” are Wi-Fi-enabled enclosures outfitted with video displays, smart locks, smart lights, and power and USB outlets, and can be placed anywhere in an event space. The ZenSpace app allows users to remotely find and reserve space, plus pay and set calendar reminders. Ted Simon, chief marketing officer at ZenSpace, described the solution as “the lovechild of three well-known brands: the on-demand, app-based schedulability of Uber, shared workplace experience of WeWork, and consistent customer experience of Starbucks.”

By Michelle Bruno


  • Oct 31, 2018

  • The Indoor Lab launches all new way for trade show organisers and exhibitors to accurately measure foot traffic and attendee behaviour at events and trade shows

Company provides unique new, privacy compliant means for generating leads and extending the relationship between organisers, exhibitors and attendees.
EventIndustryNews.com

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

Through a proprietary approach to privacy-compliant passive analytics using sensor technology, The Indoor Lab gleans critical insights into event foot traffic and attendee behaviour that event organisers and exhibitors can then use to derive value from their strategies and investments.

Prior to introducing The Indoor Lab, its founders developed and successfully implemented indoor passive tracking solutions for some of the largest retailers, monuments and airports across the United States and Europe. Their proven solutions have tracked more than 100M people annually in real-time.

Through discussions, research and personal experience attending and exhibiting at trade shows, they determined the industry had a significant need for a more robust way to gather information on all of the activities taking place during events. That information can then be analysed, parsed and turned into actionable intelligence that benefits everyone involved in the trade show experience.

Patrick Blattner, The Indoor Lab co-founder said, "With many years of real-time indoor tracking experience under our belts, we are excited to bring that same level of sophistication to the events industry. For years exhibitors have been collecting business cards or scanning badges for lead generation, which are often times lost or not pursued so they never turn into new business. With our patent-pending Brokered Connection™ solution, exhibitors can now rely on a privacy compliant lead generation tool to improve overall reach and generate higher ROI at every event where organisers or registration companies integrate our solutions."

According to the Bizzabo Event Marketing 2018: Benchmarks and Trends report, the majority (80%) of marketers believe live events are critical to their company’s success, with 50% saying their primary reason for events are lead generation/sales and community building. Yet, without significant ROI stemming from events, attendees are reticent to invest in them.

In line, all trends indicate that trade show and event organisers, exhibitors and attendees are held accountable to deliver more, in shorter periods of time.  Organisers need more attendees, exhibitors and sponsors. Exhibitors need to deliver more leads and sales opportunities, and attendees need to show they’ve benefited more from their learnings and meetings at the shows they attend.

The Indoor Lab is working to create new types of benefits for everyone across the event ecosystem. Using their solutions:

  • Organisers can provide greater benefits and measurements for exhibitors and attendees, increasing resigns and overall sales.
  • Exhibitors receive a full suite of measurements, including passive leads, benchmarks and floor comparisons, helping them to increase demand and better customise future events.
  • Attendees receive a summary of their activities, including exhibitors and sessions attended, and can now provide greater input to team members and leadership regarding their learnings and show value.

The Indoor Lab co-founder Patrick Mooney said, "Event organisers and exhibitors are now armed with metrics across the entire show, enabling them to quantify success and improve attendance by providing information that wasn’t available to them before. At the same time, event attendees no longer have to remember where they went, hunt for session documents or write summaries after the show for justification of show value. We provide a personalised snapshot of each attendees’ entire show experience. Our unique approach will truly shape the events of the future."

Show organisers and exhibitors can learn more about The Indoor Lab solutions during the company’s presentation at Event Tech Live, November 8th in London.  And, The Indoor Lab will be the official provider of indoor traffic analytics at the IAEE Expo! Expo! Annual Meeting in New Orleans, LA in December.

By Adam Parry


  • Sep 25, 2018

  • IAEE Chooses The Indoor Lab to Provide Indoor Foot Traffic Analytics at Expo! Expo! IAEE's Annual Meeting & Exhibition in New Orleans, LA

The Indoor Lab EventAnalyzer™ Suite of Analytics Accurately Captures and Measures Foot Traffic Trends and Attendee Activities to Drive Greater ROI Across the Event Ecosystem

Dana Point, CA - September 25, 2018 — The Indoor Lab, a leading provider of indoor foot traffic analytics solutions for events and trade shows, announced today that it has been chosen by IAEE to provide privacy-compliant behavioral analytics - measuring foot traffic of attendees - during the 2018 Expo! Expo!. The annual event will take place from December 11 through 13 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

Using proprietary sensor technologies, the EventAnalyzer analytics suite provides accuracy and value throughout the event ecosystem. Organizers can now understand interest, intent and engagement across the entire event by segment. Exhibitors are empowered with passive lead generation, benchmarks, power hours and comparisons, enabling them to get the most out of their marketing dollars. Attendees receive a personalized summary of their show experience, including session attendance and exhibitor visits, to extend and share their experience beyond the show.

"IAEE always looks to increase the value that Expo! Expo! provides to exhibitors and attendees," said IAEE President and CEO, David DuBois, CMP, CAE, FASAE, CTA. "We continually partner with technology innovators to provide the latest tools exhibitors and attendees can use to create new experiences. The approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall. Our exhibitors and attendees will now have access to accurate information that will better quantify their event successes and help them plan for future trade show investments," added DuBois.

About The Indoor Lab

The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics through foot traffic analysis that drives significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge after their event experience. For more information, please visit www.theindoorlab.com.

About IAEE

Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, CNTV (Convention News Television), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans & Company, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.


  • Sep 25, 2018

  • The Indoor Lab to Present on Indoor Tracking and Analytics at Expo! Expo!

Dana Point, CA - September 25, 2018 — In addition to providing its EventAnalyzer services at the Expo! Expo! event, The Indoor Lab co-founders Patrick Blattner and Patrick Mooney will be speaking to attendees on the key benefits indoor tracking can bring to the event and trade show industry. Prior to co-founding The Indoor Lab, Blattner and Mooney led indoor tracking and analytics innovations for major retail, monument and airport locations around the world. During the presentation, Blattner will provide examples of how these solutions have been successfully implemented, having tracked more than 100M people annually in real-time.

"We are very excited to arm IAEE, their exhibitors and event attendees with a much more robust and accurate suite of analytics across the entire Expo! Expo! show," said Blattner. "We have brought real-time indoor location service innovations to market across some of the most highly trafficked locations on earth. Now we look forward to bringing these proven, accurate solutions to the event industry. Our unique methodology will truly shape the events of the future. And, we are happy that Expo! Expo! will be our inaugural exhibition."

The Indoor Lab and Quanergy to Showcase 3D LiDAR for Indoor Tracking and Security

In addition to its proprietary trade show and event tracking solutions, The Indoor Lab is among the first to leverage LiDAR sensing and perception technology for indoor tracking and physical security. In partnership with Quanergy, the global leader in the development of LiDAR sensors and smart sensing solutions, The Indoor Lab will showcase how 3D LiDAR can benefit and better secure the tradeshow and event industry during Expo! Expo! The technology will be presented live throughout the show and in The Indoor Lab booth, tracking attendees in real-time. Representatives from both Quanergy and the Indoor Lab will be available to provide demos and information to the nearly 300 exhibitors throughout the event.

About The Indoor Lab

The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics through foot traffic analysis that drives significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge after their event experience. For more information, please visit www.theindoorlab.com.

About IAEE

Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, CNTV (Convention News Television), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans & Company, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.